Plan, design & build
for founders ready to ship.
I’m Hy. I turn complex ideas into clear interfaces and working products. One partner for the business rules, UX/UI, and the build so the intent stays connected from brief to handoff.
One connected process
Think it through.
Then bring it to life.
From a clear first-release scope to a working product. See what you’ll decide and what you’ll receive at each step.
Plan Know what to build first.
Decide what belongs in your first release and what can wait. You get an agreed scope, core user flows, and business rules to guide the work.
Product idea
Brief + constraints
First-release scope
Start with the brief
User flows
Ready
Define rules
Ready
Design See how it will work.
Review how people will move through your product before it’s built. You get connected screens, the key interaction states, and reusable UI patterns.
Project overview
Workspace
Projects
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In progress
03
Ready
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Project overview
Workspace
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Build Get a release you can use.
I direct the AI-assisted build and check it against the agreed flows. You get a working release and handover notes to help your team continue.
Build the agreed product flow
AI-assisted build · queued
read
Read agreed flows and states
edit
Build UI and responsive states
shell
Check flows and edge cases
A clear scope.
A considered experience.
A working product.
Know what belongs in the first release. Make the important journeys easy to follow. Keep the same thinking connected through design, build, and QA.
Four ways to move your product forward
Start with the decision your product needs now. Each engagement makes the next step clearer, from a first scope to a working release.
Turnaroughbriefintoaclearfirstrelease.Definetheusers,corejourneys,andbusinessrulesbeforethefirstscreen.
Makeyouroffereasytounderstandandactonwithaconsideredsite,designedinFigmaandbuiltreadytomanage.
Designsmall-screenjourneysthatfeelnaturalacrossbooking,onboarding,keystates,andtheedgecasesthatmatter.
Connectthescope,UX/UI,andbuilddirectionintoafocusedreleaseyourteamcantest,use,andcontinuefrom.
Additional capabilities
Real products.
Thought through, then built.
A few projects, and the decisions that made them work.

A day’s pond reporting.
From 24 screens to 7.
A simpler daily workflow for aquaculture teams, across mobile and admin.
Product design · At ARIS Vietnam
One ride.
Three connected apps.
Passenger, driver, and admin journeys brought together in a ride-hailing MVP.
Product design + Build direction · Independent
A complete store.
Built in 60 working hours.
Storefront, inventory admin, and VietQR checkout from brief to handoff.
Design + AI-assisted build · IndependentOne person.
A connected process.
Work directly with me from the first question to the final check. Clear decisions, with weekly Loom updates along the way.
More About My ProcessRules before screens.
Map the users, roles, core flows, and edge cases. Agree what belongs in the first release.
Make the structure work.
Turn the flows into clear interfaces and reusable patterns. Work through the interactions before the polish.
Follow it through.
Direct the AI-assisted build, check it against the rules, and hand over a working product with documentation.
Choose your starting point.
Know what’s included.
Clear deliverables and a starting price. We agree the final scope, timeline, and quote before work begins.
Website Design & Build
Landing or small site: Figma design + Next.js build, deployed.
- High-fidelity design in Figma
- Next.js build, deployed (Supabase when needed)
- Responsive layout
- Basic SEO meta
- Handover docs
Product Core
RecommendedRules-first definition, core flows in Figma, working Next.js build.
- Rules-first product definition
- Core flows designed in Figma
- Working Next.js build (main user journey)
- Basic design system / components
- Deployed + handover (Supabase, PayOS when needed)
Full Product
Everything in Product Core, plus more roles, deeper system and polish.
- Rules-first product definition
- Core flows designed in Figma
- Working Next.js build (main user journey)
- Basic design system / components
- Deployed + handover (Supabase, PayOS when needed)
- More roles and a deeper UI system
Starting prices in USD. More roles, integrations, and payment requirements can change the scope. Final quote agreed together.
✦ Free UX Teardown
See how I think.Before you commit.
Send me one product flow. I’ll record a short video showing where people might get stuck, with three practical improvements to try first.
- ScopeOne core product flow
- You get5-min video + 3 UX fixes
- Price$0. No obligation.
No payment. No call required. A prototype is welcome.
Have a product
you want to ship?
Bring the rough brief. We’ll work out the next step together.